How Diverseco Lifted Its AI Visibility with Airgentic’s GEO Advisor

With traditional search traffic declining at a rapid pace, marketing teams are facing an urgent shift. More customer queries are being answered directly by large language models such as ChatGPT and Gemini. If these systems cannot see or understand your content, they will surface your competitors instead. For brands, this creates both a risk and a new frontier.

Diverseco, a leading provider of measurement and automation solutions, took steps early to adapt to this change. Its team deployed Airgentic’s site search, Agentic AI and GEO Advisor to ensure customers could find accurate, relevant information no matter where they searched.

According to Alan Tran, National Marketing Manager at Diverseco, the rollout had immediate impact.“Airgentic’s Websearch, Agentic AI and GEO went live without a hitch and started delivering value on day one. It has been a genuine step change in our digital experience.”

GEO Advisor gives marketing and digital teams visibility into how AI systems interpret and position their content. It highlights the strengths and gaps that influence discoverability and provides practical steps to improve performance. Key features include digestibility and quotability indexes that show how well LLMs can parse and cite content, auto generated FAQs that increase discoverability, and JSON LD analysis with ready to implement schema. It also checks page load and citation link integrity, both of which affect visibility in AI generated answers.

The shift in customer behaviour is clear. Web traffic is decreasing because answers are increasingly delivered through AI systems rather than traditional search engines. Staying visible in this new landscape means ensuring LLMs can read, understand and confidently reference your content.

Diverseco’s approach demonstrates what is possible when teams get ahead of the curve. By treating AI visibility as a core part of digital strategy, the company has strengthened how customers find and engage with its expertise online.

Learn more about Diverseco at https://diverseco.com.au