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Complex Products.
High Expectations.
Slow Support Channels.
Manufacturers sell complex products into demanding markets. Buyers expect instant answers on specs, compatibility and performance. Existing customers expect fast, accurate support when something isn’t working. But your experts can’t be everywhere, all the time.
Traditional websites and PDFs weren’t built for this. Customers bounce between product pages, manuals and contact forms. Sales teams spend hours on repetitive questions. Support teams are buried in tickets that could be self-served if the right information was easy to find.
Airgentic exists to change that.
The Challenge: Complex products, impatient customers
Modern manufacturers face a familiar set of pressures:
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Complex, technical portfolios
Hundreds or thousands of SKUs, each with variations, options, and detailed manuals. -
High expectations for responsiveness
Distributors, dealers and end customers want answers now – not in two days when someone gets back to their email. -
Knowledge trapped in documents and experts
Critical know‑how lives in PDFs, drawings, tables, internal systems and the heads of a few seasoned specialists. -
Sales and support stretched thin
Experts spend too much time answering the same questions instead of closing high‑value deals or solving complex issues.
The result? Slower sales cycles, frustrated customers, and missed opportunities.
The Solution:
AI that sells and supports like your best expert
Airgentic gives manufacturers a conversational AI assistant and intelligent search that sit on top of your website and knowledge base. It behaves like a digital version of your best technical sales or support specialist – available to every customer, 24×7.
What it does
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Guides buyers as soon as they land
The assistant welcomes visitors, asks a few smart questions, and helps them navigate to the right product or solution – just like a seasoned salesperson. -
Answers deep technical questions, instantly
Customers can ask about specs, operating conditions, compatibility and standards in plain language. Airgentic reads across product pages, manuals, PDFs, images, tables and diagrams to give accurate, practical answers. -
Compares products side‑by‑side
Task-specific agents can highlight differences between models (power, capacity, materials, certifications) so buyers can make confident decisions without trawling through spec sheets. -
Recommends the right product for the job
By interpreting a customer’s scenario – environment, constraints, application – the assistant can suggest suitable products and link directly to datasheets, configurators or enquiry forms. -
Seamlessly hands off to humans
When a question is complex, urgent or high value, the conversation can route to sales, a dealer, or a service team – with full context preserved.
In one experience, your website becomes a place where customers can search, get expert-level AI answers, compare options and move straight into a sales or support action.
Built for manufacturers:
deep understanding, real outcomes
Deep technical understanding
The platform is built to work with serious documentation: long-form manuals, operating guides, exploded diagrams, wiring draws, service bulletins and spec tables. It can combine multiple sources to answer nuanced questions, not just surface-level FAQs.
Task-specialist agents across the lifecycle
Behind the experience is a small team of specialised agents tuned for manufacturing use cases, such as:
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Technical Specialist – specs, operating conditions, standards, troubleshooting
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Comparison Analyst – differences between models or configurations
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Sales Assistant – product recommendations based on real-world scenarios
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Support Agent – after-sales queries on maintenance, parts and service
You orchestrate these agents around your products and processes; Airgentic coordinates them seamlessly in the conversation.
Sales and support in one unified experience
Instead of separate tools for search, chat, manuals and lead capture, Airgentic brings:
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Unified search + AI answers in a single bar
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Product recommendations within the same page
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Direct pathways into bookings, quotes and contact forms
That means fewer dead ends and higher conversion.
Insights that feed product and service decisions
Every anonymous question is a window into demand. Analytics show:
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What customers are most confused about
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Which products generate the most questions
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Where documentation is unclear or missing
Your website becomes a continuous source of insight for product, marketing, sales and support teams.
Control, safety and brand consistency
You decide what the AI knows, how it speaks and where it hands off. Guardrails ensure it stays within your product range and policies. You can pin and refine critical answers, align tone with your brand, and monitor conversations through dashboards and logs.
Hybrid search & AI vision
Under the hood, Airgentic uses a hybrid approach that blends:
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Keyword precision (for exact model numbers, part codes and standards)
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Meaning-based (vector) search (for “what if” questions and natural language)
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AI vision (so relevant information in diagrams, tables and images isn’t missed)
This lets customers ask questions however they think – by model, by problem, or by scenario – and still get precise, trustworthy answers.
Already delivering for manufacturers
Leading manufacturers are already using Airgentic to modernise sales and support.
Guiding boat buyers 24/7
Buying a boat is a considered purchase that normally relies on an experienced sales specialist. Haines Hunter uses Airgentic to replicate that experience online.
On the Haines Hunter site, the AI assistant:
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Engages prospective buyers the moment they arrive
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Clarifies needs and preferences through natural conversation
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Recommends suitable models based on how and where they’ll use the boat
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Hands off seamlessly to booking or sales actions
This gives Haines Hunter a consistent, high-quality sales conversation day and night, reduces response times, improves lead capture and boosts buyer confidence – even before they speak to a person.
"This has been a game changer for us. I highly recommend Airgentic."
- John Haber, Managing Director of Haines Hunter
Towards smarter, more responsive manufacturing
When your website can answer questions like your best salesperson and support engineer, every visitor becomes a better-informed customer – whether they’re a distributor, OEM, contractor or end user.
Airgentic helps manufacturers:
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Shorten sales cycles by guiding buyers to the right product faster
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Increase conversion by boosting confidence at each step of the journey
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Reduce support load by turning manuals and PDFs into instant answers
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Capture richer leads with full context from AI-led conversations
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Turn customer questions into insight for product and service improvements
Typically, Airgentic can be deployed on your existing site in days, not months.
Ready to see how an AI assistant could sell and support your products 24×7?
Let’s explore how Airgentic can help your manufacturing business turn complexity into clarity – and website visits into real-world outcomes.