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British Columbia Institute of Technology just levelled up AI customer service with Airgentic
We are delighted to share that the British Columbia Institute of Technology (BCIT) has partnered with Airgentic to bring agentic AI customer-service to its community. BCIT — a leading polytechnic institution serving students, staff, faculty and external stakeholders across British Columbia — now has a faster, more accurate way for people to find the information they need, any time of day. BCIT selected Airgentic for our fully agentic AI platform and, most importantly, the ac
Brett Matson
2 days ago1 min read


Doubling down on UX
Over the years we’ve invested heavily beneath the surface — advancing our agentic framework, refining the human-override layer, improving our AI vision for more accurate answers, and building a native voice mode so conversations feel effortless. Those foundations matter, but adoption comes when interaction is frictionless. People only come back to a digital service that’s easy, predictable, and pleasant to use — and that only happens by learning from real customers in the wil
Brett Matson
Jan 221 min read


AI Visibility
Organic traffic is falling because customers are getting answers directly from AI. If your pages are not being cited inside those AI responses, your audience is being handed to competitors before they ever reach your site. Today we’re launching Airgentic’s AI Visibility Dashboard, a scoreboard for answer engines. It helps teams answer the new questions that matter: - Are we being cited at all, and how often? - Are we in the top 3 citations, or buried? - Which competitors a
Brett Matson
Jan 161 min read


Building conversational interfaces the right way
Conversational interfaces are powerful, but they are not always the best choice. At Airgentic we start every design with a simple question: what is the easiest, fastest and most reliable way for a user to achieve their goal? In some cases the answer is not a chat-style agent. Here are three situations where a conversational UI is likely to be the wrong tool: The task requires a long, rapid-fire sequence of questions. Forms or guided multi-step pages are faster to complete and
Brett Matson
Jan 52 min read


Track every agent interaction with Google Tag Manager
We have released a new integration that makes it simple to measure how your AI assistants perform, without building bespoke tracking solutions. Airgentic already provides deep conversational insights such as answer completeness, customer sentiment, product mentions, deflection opportunities and where conversations need a human. That gives you a single place to understand what people are asking and how well your assistant responds. For organisations that want to track every in
Brett Matson
Dec 10, 20252 min read


AI-powered crawl trap prevention & Document categorisation
Two new AI capabilities to make customer implementations lighter than air We continue to make Airgentic implementations lighter than air for our customers. In this release we have added two AI-automated capabilities that reduce manual effort, speed time to value and improve the reliability of production crawls and search. AI-powered crawl trap prevention Crawlers can waste large amounts of time in crawl traps created by dynamically generated pages that add no value to search
Brett Matson
Dec 7, 20251 min read


Airgentic Introduces Natural Voice Mode for Human-Like Customer Support
We are excited to share one of our biggest milestones yet. Airgentic voice mode is now live, bringing natural spoken interaction directly into our customer service platform.
Brett Matson
Nov 28, 20252 min read


Claude Opus 4.5 Signals a New Era for Agentic AI in Customer Service
Anthropic’s newly released Claude Opus 4.5 has reached a remarkable milestone. It is now solving Anthropic’s own internal take home engineering test faster and more accurately than any human they have hired.
Brett Matson
Nov 26, 20252 min read


Airgentic joins the WordPress Marketplace
We are pleased to share that Airgentic has been officially accepted into the WordPress.org Marketplace. This milestone supports our ongoing commitment to make deployment as light as air for the many organisations that rely on WordPress.
Brett Matson
Nov 19, 20251 min read
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