Institute of Health & Management Launches AI Agents to Guide Prospective Students

The Institute of Health & Management (IHM) has launched two Airgentic AI agents designed to help prospective students move from uncertainty to action, while reducing friction in the enrolment journey.

For many students exploring higher education, the first challenge is not applying for a course. It is understanding what to study in the first place. Uncertainty at this stage often leads to hesitation, confusion, or visitors leaving the website without taking the next step.

To address this, IHM has introduced two AI agents that work together to guide students and convert interest into meaningful engagement.

Study Pathways Concierge

The first agent is the Study Pathways Concierge. It focuses on helping students who are unsure which course or pathway is right for them.

Rather than returning a generic response, the agent asks a small number of targeted questions designed to quickly narrow down the relevant options. For example, it may ask whether the visitor is already a registered nurse or whether they are exploring Australian registration pathways.

Based on these answers, the agent searches IHM’s official website to retrieve accurate information and then presents a short list of suitable study pathways along with clear next steps.

This approach reduces decision fatigue for prospective students and makes it easier to move from early exploration to a clearer understanding of the most appropriate path forward. At the same time, it helps reduce repetitive admissions enquiries by providing reliable early stage guidance that remains grounded in the information published on the website.

Lead Capture and HubSpot Integration

The second agent focuses on converting interest into actionable leads.

When a student reaches the point where they want personal guidance, the agent offers the option for a human representative to follow up. If the visitor chooses to proceed, they can provide their contact details directly within the conversation.

Once submitted, the agent registers the student as a lead in HubSpot through an API request. This transforms anonymous website traffic into identifiable and trackable demand for the admissions team.

Guidance First, Conversion Second

Together, these two agents create a structured journey that prioritises guidance before conversion. Students receive clarity about their study options and feel more confident about their next steps, while admissions teams benefit from higher quality enquiries and more qualified leads.

By reducing uncertainty at the exploration stage and simplifying the path to human support, IHM is lowering enrolment friction while improving conversion outcomes.

Through this practical use of AI, IHM is demonstrating how conversational technology can do more than answer questions. It can guide decisions, support prospective students, and generate meaningful engagement.

This initiative highlights IHM’s commitment to improving the student experience and reflects a growing leadership role in AI powered customer service and student engagement across the Asia Pacific region.