Turning Passive Browsing into Conversations

Most websites include a chat icon in the bottom corner of the page. While it provides a clear pathway to support, it is also easy for visitors to overlook. Even when people notice it, many choose not to click.

This does not necessarily mean they do not have questions. In many cases, visitors would happily ask for help if the opportunity appeared exactly where their attention already is.

Airgentic now allows organisations to place AI powered question input fields directly within web pages. Instead of relying solely on a floating chat button, websites can invite visitors to ask questions at the precise moment they are engaging with specific content.

For example, a page might include prompts such as:

• Ask a question about course prerequisites

• Ask a question about pricing

• Ask a question about recycling collection

Visitors simply type their question and submit it. Airgentic then generates a response using the organisation’s approved sources and knowledge base.

This approach turns passive browsing into active conversations about products, services, or information that visitors are already exploring.

It can also extend the value of existing FAQ pages. By adding an “Ask your own question” field, organisations allow customers to go beyond predefined questions and receive answers tailored to their specific situation.

The result is higher engagement, more opportunities to capture leads, and a greater level of self service for customers, without requiring them to search for a chat icon.

For organisations interested in implementing this capability, further details are available in the Airgentic Help Centre: https://help.airgentic.com

Embedding conversational entry points directly within page content helps ensure that assistance appears exactly where it is needed, when visitors are most likely to ask.