Choosing the right course should be the easiest part of studying.
Today we are proud to announce that the Australian Institute of Management is live with Airgentic.
For more than 85 years, AIM has been the name Australians trust for leadership and management development. Learners coming to AIM expect a clear way to distinguish between its established course offerings — and that is exactly what this launch is designed to do.
Search and customer service, as one experience
This is a milestone for Airgentic too. AIM is the first organisation to go live with our new integrated AI customer service and site search, where the assistant and the search experience are one product rather than two systems bolted together.
Here is what that means for learners on aim.com.au:
- Aimie, an AI assistant that answers questions about courses, policies and enrolment, with citations back to the source
- A Learning Advisor agent that behaves like an experienced course consultant, clarifying the learner’s goals before recommending the best-fit programs
- Fielded search across courses and qualifications, with facets for delivery mode, location, faculty, training level, duration and price
- Guided search that helps Aimie narrow a long list of results by asking the question that actually cuts it down
- An assistant that applies those same filters on the learner’s behalf and links straight through to the matching results
- Lead capture, so anyone who would rather speak with a person can request a callback without leaving the conversation
The result is better support for current students, and a much clearer path for prospective students to find the AIM program that fits their goals.
A seamless experience, by design
Matt Stejer, Head of Product Technologies and AI at Scentia, said: “We looked closely at what was available, and Airgentic was the platform with the capability to deliver a genuinely seamless AI customer service and search experience. Our learners do not think in terms of chat versus search. They want an answer and they want the right course. Airgentic lets us give them both in the one place.”
This is the first of many. Airgentic’s combined search and chat experience will be rolling out with more organisations over the coming months, and we are looking forward to sharing what comes next.
