Few Australian brands carry the history and recognition of Century Yuasa Batteries.
Founded in Sydney in 1928, Century Batteries is Australia's oldest battery manufacturer and one of the country's most iconic automotive brands. Today, its blue and yellow batteries are sold through more than 7,000 resellers nationwide, with Century also serving as the Official Battery of the Supercars Championship.
For Airgentic to be trusted by a brand of this calibre means a great deal to us.
Airgentic has now been supporting customers on the Century Batteries website for the past five months.
Six specialist agents, not a single chatbot
This is much more than a traditional chatbot. Six specialist AI agents work together across the customer journey:
- Battery Fitment helps customers identify the correct replacement battery
- Compare explains the differences between products
- Dealer Finder directs customers to their nearest retailer
- Frontline handles general customer enquiries
- Sales supports customers as they consider their options
- Tech Support answers detailed product and specification questions
Together, they make it easier for customers to find the right battery, understand their options, and get the support they need.
A huge thank you to Sean McKellar from Century Batteries for his work throughout the implementation and beyond. Sean has played an important role in shaping the experience, and it has been fantastic working with him and the wider Century team.
Five months on, we are proud to see Airgentic established as part of the digital experience of one of Australia's most iconic automotive brands.
