Primary ITO is live with Airgentic.
This marks an exciting step forward in how Primary ITO supports the people powering New Zealand's food and fibre sector.
Primary ITO plays a major role in building the skills this important sector needs, helping people learn on the job, gain recognised qualifications and create rewarding careers and lifestyles.
Now it is revolutionising how the next generation of learners discovers these opportunities.
An always-available digital guide
Airgentic's agentic AI and AI-powered site search transform the Primary ITO website from a source of information into an intelligent, multilingual, always-available digital guide.
Prospective learners can:
- Ask questions in their own words
- Discover programmes relevant to their goals
- Receive answers grounded in Primary ITO's trusted content
- Move more confidently from initial interest towards enrolment
For Primary ITO, this is an opportunity to understand what learners are really asking, reduce friction in the digital journey and connect more people with the skills and careers New Zealand needs.
A huge thank you to Svitlana Panchenko and Sid Anderson, who have been exceptional to work with. They recognised the bigger opportunity from day one: using AI to create a simpler, more supportive journey from a learner's first question through to enrolment.
A smarter digital front door
This is more than a technology launch. It creates a smarter digital front door for Primary ITO, and a more intuitive way for people to discover apprenticeships, qualifications and on-the-job training.
See it in action on the Primary ITO website.
