Starlight Children’s Foundation launches new conversational AI experience for SuperSteps

Starlight Children’s Foundation Australia has launched a new conversational AI experience with Airgentic, this time supporting SuperSteps, Starlight’s fundraising challenge that encourages people to step up, get active, and raise funds for seriously ill children.

The experience has been designed to do more than answer questions. It guides supporters toward action, helping more people sign up, rally teams, find fundraising pages, and raise more donations for Starlight.

Supporting the full supporter journey

For SuperSteps, Airgentic built a multi-agent experience that supports visitors from first interest through to fundraising action. Each specialist agent is designed around a specific supporter need, helping visitors get relevant assistance quickly and continue moving toward the next step.

Donation Concierge

The Donation Concierge helps supporters donate faster by reducing friction in the donation journey.

Whether someone wants to sponsor a friend, find a team page, or donate to a school or workplace, the agent helps them get to the right fundraising page quickly. This makes it easier for supporters to take action and helps reduce the risk of drop-offs along the way.

Fundraising Coach

The Fundraising Coach helps participants turn good intentions into real fundraising momentum.

It can generate ready-to-use messages for SMS, email, and social media, as well as follow-up messages and practical fundraising ideas. This helps participants ask for support with more confidence and secure their first donations sooner.

Sign Up Coach

The Sign Up Coach supports new participants at the point of intent.

It helps people understand how to get started, choose the right participation path, and answer common questions quickly. By providing clear next steps, the agent helps move interested supporters toward registration.

Team Coach

The Team Coach encourages group participation across workplaces, schools, and communities.

It helps users understand how to get a team involved, making it easier to bring more people into the campaign and expand fundraising reach.

Frontline support for broader questions

Alongside these specialist agents, Frontline handles broader questions and FAQs, helping ensure every visitor receives fast support and stays moving toward action.

Together, these agents create a smoother, more guided digital experience for SuperSteps supporters.

Helping convert interest into action

Airgentic is proud to support Starlight’s mission with conversational AI that does more than answer questions. This experience helps convert interest into participation, donations, and deeper community involvement.

A big thank you to Jacki James for her leadership and collaboration in bringing this project to life.

SuperSteps is a great example of how AI can help non-profits create smoother supporter journeys and stronger fundraising outcomes.