The difference between a bounce and an enrolment can be a single vague question.
A prospective student lands on your website with intent and asks: “I want to study Science?”
Most university websites respond with a wall of search results: Biology, Chemistry, Data science, Nursing science, Science communication, plus dozens of pages that happen to contain the word “science”. The student scrolls, gets overwhelmed, and leaves.
Treat the question as the start of a conversation
Airgentic treats that moment as the beginning of a conversation. The agent asks the right follow-up questions:
- Are you interested in physical or life sciences?
- Do you want to study online or on campus?
- Are you looking for a bachelor’s degree or a shorter pathway?
Behind the scenes, it searches the university’s actual course catalogue using advanced filters and facets.
The student does not need to understand your website, your taxonomy, or which filters to select. They explain what they are looking for in plain English.
A vague question becomes a relevant shortlist. And that shortlist helps the student believe: “This university is the one for me.”
