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When “Less Is More” for AI: How Tiny Models Could Redefine Reliability in Customer Service
The AI world is obsessed with size. Bigger models. More parameters. Higher benchmarks.But what if the next real leap isn’t in bigger brains—it’s in tiny models that quietly fix their own answers?
Brett Matson
Oct 15, 20252 min read


Add Airgentic to Your Website — Without Touching Your CMS
With our new GTM integration, you can deploy Airgentic’s Hover widget or Search UI overlay on any site — without logging into your CMS at all.
Brett Matson
Oct 13, 20251 min read


Airgentic’s Next Leap in Effortless AI Implementation
At Airgentic, our mission has always been clear: customer setup should be as effortless as possible. Earlier this year we rebranded to Airgentic to better reflect that vision—creating implementations that feel light as air. This week marks another major milestone for our team. We’re thrilled to share a product advancement that makes it easier than ever to launch an AI experience on your website. From Manual Setup to Autonomous Implementation When Airgentic implemented a cust
Brett Matson
Sep 29, 20251 min read


Airgentic September Product Update: A Faster, Smarter, More Secure Platform
Airgentic has been shipping fast—and September was no exception. We’ve rolled out a suite of new features designed to make your...
Brett Matson
Sep 23, 20252 min read


Introducing Airgentic Search: Unified Site Search Meets Agentic AI Customer Service
At Airgentic, we believe search should do more than retrieve results — it should understand your customers and act on their needs. That’s why we’re excited to announce Airgentic Search , a new unified platform that combines world-class website search with agentic AI customer service. One Seamless Experience: Search + Ask + Automate Visitors can now engage with your website in a completely new way: Search and ask from anywhere : Whether from the chat icon or the search bar, cu
Brett Matson
Sep 10, 20252 min read


Why OpenAI’s Latest Research on Hallucinations Matters — and What It Means for Agentic AI Customer Service
OpenAI recently released a paper proposing a practical path to suppressing hallucinations in large language models (LLMs) — a...
Brett Matson
Sep 8, 20252 min read


Airgentic + HubSpot Content Hub: Seamless Integration for Next-Level Customer Service
We’re excited to announce the launch of Airgentic’s new HubSpot Content Hub integration , making it easier than ever to add our agentic...
Brett Matson
Sep 2, 20251 min read


Overcoming Decision Paralysis: How to Introduce AI to Customer Service Without the Big Bang
When organisations evaluate new technology, the biggest barrier isn’t usually cost or complexity — it’s indecision. The pattern is...
Brett Matson
Aug 26, 20251 min read


How AI Can Transform the Customer Journey — From Social to CRM
Meet Sierra. She’s in the market for an off-road motorbike, so she messages the Facebook page of Yazuma Moto (a fictional brand). An AI...
Brett Matson
Aug 12, 20252 min read


Airgentic listed on the National AI Centre AI Directory
We’re excited to share that Airgentic has been listed on the National AI Centre AI Directory. A platform showcasing Australia’s leading...
Archie Hooper
Jul 31, 20251 min read


Introducing the Airgentic WordPress Plugin: Seamless Conversational AI for Your Site
We’re excited to announce the launch of the Airgentic plugin for WordPress — a major step forward in making intelligent, agentic AI...
Brett Matson
Jul 16, 20251 min read


Why Context Matters: How Subtle Details Make AI Customer Service Feel Human
Human-like AI customer service experiences only happen when AI agents have the same context and awareness as a human representative ....
Brett Matson
Jul 8, 20252 min read


Partnering With the District Council of Mount Remarkable to Deliver Smarter Community Support
We’re thrilled to share big news from one of South Australia’s most remarkable regions. Airgentic is now live on the District Council of...
Archie Hooper
Jul 3, 20252 min read


From “Maybe” to “Absolutely”: How Airgentic’s New Visualisation Feature Helps Customers See Before They Buy
Ever fallen in love with something online, only to hesitate — wondering if it will look just as good in your driveway or living room?...
Brett Matson
Jul 1, 20251 min read


Airgentic Launches Native Component for Squiz Matrix
We’re excited to announce the release of the Airgentic component for Squiz Matrix , making it easier than ever to integrate intelligent...
Brett Matson
Jun 24, 20251 min read


Stop Micro-Managing Your AI Agents: Why Flexibility Beats Over-Scripting
Micro-managing your AI agents can make them just as ineffective as micro-managed employees. When designing AI-driven customer service,...
Brett Matson
Jun 10, 20252 min read


Keeping It Simple and More Flexibility at Airgentic
We’re excited to announce a major update designed to make Airgentic easier to adopt and scale: Credit Card Payments Now Live Getting started with Airgentic is now faster and simpler. Credit card payments help teams sidestep procurement bottlenecks and move from interest to implementation without delay. Quality Over Rock-Bottom Prices Airgentic isn’t designed to be the lowest-cost option on the market — and that’s intentional. Our pricing reflects the quality behind the prod
Archie Hooper
Jun 3, 20251 min read


Building Trust Into AI Customer Service: Airgentic’s Approach to Safety, Transparency, and Reliability
Deploying AI customer service at scale requires more than powerful technology — it demands a foundation of trust, transparency, and...
Brett Matson
Jun 3, 20251 min read


Why Companies Are Choosing Airgentic Over Rolling Their Own With Microsoft Copilot
Thinking about building your own AI customer service system with Microsoft Copilot? While it’s possible, more and more organisations are...
Brett Matson
May 28, 20251 min read


How Haines Hunter Uses Airgentic to Guide Boat Buyers 24/7
Buying a boat is a big decision — one that usually benefits from the expertise of a seasoned sales specialist. But what if that expert...
Brett Matson
May 20, 20251 min read
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