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Airgentic listed on the National AI Centre AI Directory
We’re excited to share that Airgentic has been listed on the National AI Centre AI Directory. A platform showcasing Australia’s leading...
Archie Hooper
Jul 311 min read


Introducing the Airgentic WordPress Plugin: Seamless Conversational AI for Your Site
We’re excited to announce the launch of the Airgentic plugin for WordPress — a major step forward in making intelligent, agentic AI...
Brett Matson
Jul 161 min read


Why Context Matters: How Subtle Details Make AI Customer Service Feel Human
Human-like AI customer service experiences only happen when AI agents have the same context and awareness as a human representative ....
Brett Matson
Jul 82 min read


Partnering With the District Council of Mount Remarkable to Deliver Smarter Community Support
We’re thrilled to share big news from one of South Australia’s most remarkable regions. Airgentic is now live on the District Council of...
Archie Hooper
Jul 32 min read


From “Maybe” to “Absolutely”: How Airgentic’s New Visualisation Feature Helps Customers See Before They Buy
Ever fallen in love with something online, only to hesitate — wondering if it will look just as good in your driveway or living room?...
Brett Matson
Jul 11 min read


Airgentic Launches Native Component for Squiz Matrix
We’re excited to announce the release of the Airgentic component for Squiz Matrix , making it easier than ever to integrate intelligent...
Brett Matson
Jun 241 min read


Stop Micro-Managing Your AI Agents: Why Flexibility Beats Over-Scripting
Micro-managing your AI agents can make them just as ineffective as micro-managed employees. When designing AI-driven customer service,...
Brett Matson
Jun 102 min read


Keeping It Simple and More Flexibility at Airgentic
We’re excited to announce a major update designed to make Airgentic easier to adopt and scale: Credit Card Payments Now Live Getting started with Airgentic is now faster and simpler. Credit card payments help teams sidestep procurement bottlenecks and move from interest to implementation without delay. Quality Over Rock-Bottom Prices Airgentic isn’t designed to be the lowest-cost option on the market — and that’s intentional. Our pricing reflects the quality behind the prod
Archie Hooper
Jun 31 min read


Building Trust Into AI Customer Service: Airgentic’s Approach to Safety, Transparency, and Reliability
Deploying AI customer service at scale requires more than powerful technology — it demands a foundation of trust, transparency, and...
Brett Matson
Jun 31 min read


Why Companies Are Choosing Airgentic Over Rolling Their Own With Microsoft Copilot
Thinking about building your own AI customer service system with Microsoft Copilot? While it’s possible, more and more organisations are...
Brett Matson
May 281 min read


How Haines Hunter Uses Airgentic to Guide Boat Buyers 24/7
Buying a boat is a big decision — one that usually benefits from the expertise of a seasoned sales specialist. But what if that expert...
Brett Matson
May 201 min read


Airgentic Announces Strategic Partnership With Liferay to Transform Digital Experiences
We’re thrilled to announce a new local partnership between Airgentic and Liferay , bringing together two complementary strengths to...
Brett Matson
May 62 min read


When Expertise Is Free: Reflections on AI, Human Work, and Responsibility
As a startup, we often need experienced consultants in engineering, design, sales, and marketing. But being bootstrapped, we’ve found...
Brett Matson
May 61 min read


Airgentic Partners With SmartOSC to Deliver Scalable AI Customer Service Solutions
We’re thrilled to announce a new partnership between Airgentic and SmartOSC , combining two complementary strengths to help organisations...
Brett Matson
May 11 min read


Land Services SA Partners With Airgentic to Deliver 24/7 AI Customer Service
We’re thrilled to announce that Land Services SA has partnered with Airgentic to bring next-generation AI customer service to their...
Brett Matson
Apr 221 min read


What 200+ Conversations Taught Us About AI Customer Service Goals, Opportunities, and Concerns
Over the past 14 months, Archie Hooper and I have met with more than 200 organisations to understand their goals and concerns around AI...
Brett Matson
Apr 82 min read
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